Last week, I discovered a broken link on my blog. This might not sound like a big deal to you, and in reality, it probably isn’t – unless my broken link directed a potential reader away from my blog. A broken link can cost you a book sale. It can cost you the opportunity to connect with readers and other authors.
I don’t want my blog and website visitors to encounter broken links and pages that lead to nowhere, nor do I want to send them on a treasure hunt to find the buying links for my books. I want to make things as easy to navigate as possible. I’ve blogged about creating a Reader Friendly Blog in the past, so I probably need to practice what I preach, but when you’re juggling multiple social media sites, sometimes things fall through the cracks.
On certain websites, a slight change in the page name can change the URL…
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